How does Hargreaves' pricing stack up against its rivals?

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Hargreaves Lansdown has unveiled its long-awaited clean pricing model - but how does the new fee structure rank against other D2C offerings?

Earlier today, the platform giant revealed a tiered charging structure with four main levels, each free of switching costs:

- 45bps for clients with fund investments under £250k;

- 25bps for investments of £250k to £1m;

- 10bps for £1m to £2m;

- No charge for investments above £2m.

These charges work on a cumulative basis: an investor with £500k in assets, for example, will pay 0.45% on the first £250k and 0.25% on the next £250k.

Comparisons

Investment Week has compiled a list of the biggest players in the execution-only market, sorted by the charging level for the crucial £50k segment.

It is this grouping, of clients with investable assets £20k-£50k, in which a significant proportion of Hargreaves' customers are found, according to analysts at Barclays.

The tables below suggest Hargreaves' pricing is competitive at that level - particularly for SIPP business - though this falls off at the next leg up (clients with assets of £50k-£100k).

All figures are based on a ten fund portfolio with 50% turnover a year and include switching charges, wrapper charges and dealing costs.

Companies which have yet to announce post-March 2014 unbundled pricing models, such as Barclays and Fidelity, are not included.

 

Hargreaves: SIPP/ISA (% charges, cumulative basis)

Portfolio size £10k £20k £50k £100k £250k £500k £1m
  0.45 0.45 0.45 0.45 0.45 0.35 0.20

Competitors - SIPP (% charges)

  £10k £20k £50k £100k £250k £500k £1m
Charles Stanley 1.45 0.85 0.49 0.37 0.3 0.27 0.21
Interactive Investor 2.44 1.22 0.49 0.24 0.1 0.05 0.02
AJ Bell 0.9 0.75 0.5 0.35 0.14 0.07 0.03
Alliance Trust Savings 3.11 1.56 0.62 0.31 0.12 0.06 0.03
The Share Centre 2.73 1.72 0.69 0.34 0.14 0.07 0.03

 ISA (% charges)

  £10k £20k £50k £100k £250k £500k £1m
Interactive Investor 1 0.5 0.2 0.1 0.04 0.02 0.01
ClubFinance 1.2 0.6 0.24 0.24 0.24 0.24 0.24
Charles Stanley 0.25 0.25 0.25 0.25 0.25 0.25 0.2
AJ Bell 0.7 0.45 0.3 0.25 0.1 0.05 0.02
ATS 2.15 1.08 0.43 0.22 0.09 0.04 0.02
The Share Centre 1.58 1.15 0.46 0.23 0.09 0.05 0.02
AXA Self-Investor 0.5 0.5 0.5 0.5 0.5 0.50 0.5
Nutmeg 1 1 0.75 0.6 0.5 0.3 0.3

 

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