PRUPIM to take on M&G brand

Real estate manager PRUPIM will be renamed M&G Real Estate as of the end of June as the firm looks to collaborate further with its parent company.

Alex Jeffrey, chief executive of PRUPIM, said the name change is a "logical step" as the firm is increasingly working on investment strategies with other parts of the M&G group and already markets products externally under the M&G brand. He said: "Over the past few years, PRUPIM has reshaped its business in line with M&G's values, so it is now appropriate to take on the M&G Real Estate name. "As a specialist in real estate, we take an active approach to the ownership and management of property. This approach has enabled us to build a considerable third-party client business over the p...