On generations

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A lot has been said about the baby boomer generation. As one of the most influential demographics in...

A lot has been said about the baby boomer generation. As one of the most influential demographics in society, they have benefited from social and economic factors their parents' generation did not enjoy. Their approach to life and therefore retirement is completely different to previous generations. Aegon research revealed the baby boomers are far from ready to slip into a quiet retirement. Instead, 61% of those surveyed envisaged working in some capacity after retirement or pursuing further education or charity work. One tenth said it was 'love of the job' that made them want to st...

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