M&G prepares for Isa season marketing push

M&G is bringing out a revamped marketing strategy aimed at intermediaries and the public in time for...

M&G is bringing out a revamped marketing strategy aimed at intermediaries and the public in time for the Isa season. Two different types of advert will be used to try and build brand recognition and acquire assets. M&G has said it will try to move away from just publicising performance figures as this has become the standard way of advertising. The group's own research suggest that only 5%-10% of consumers remember traditional style adverts placed by financial services companies.