Sanford DeLand's Ashworth-Lord: UK investors are starting to see negative newsflow for what it is - fake news

Managing director on running a boutique in current climate

Natalie Kenway
clock • 5 min read

Despite the challenges facing smaller firms, in a climate of increasing regulation and passive products taking larger market share, Sanford DeLand Asset Management, the UK equity boutique set up by Keith Ashworth-Lord in 2010, has seen assets under management soar in recent years even amid negative sentiment towards the UK.

The multi-cap SDL UK Buffettology fund, managed on the principles of Business Perspective Investing championed by Warren Buffett, and launched by Ashworth-Lord in March 2011, has seen assets grow from £100m at the beginning of 2017 to £371m as at 14 June 2018. "I cannot believe the flows we have had. They have been fantastic," Ashworth-Lord said. In addition, the firm has seen the high-profile hire of former Schroders small- and mid-cap specialist Rosemary Banyard, who joined in late 2016 and soon after launched the Free Spirit fund, which has raised £13m. Banyard reveals key posit...

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