Who will take gold for UK plc during the Olympics?

OLYMPICS

Trevor Green, portfolio manager, UK equities, at Aviva Investors, reveals which UK businesses will profit the most from the summer of sport.

On the 27 July, the hype will be over and it will be time for the sports action to begin as London plays host to the 30th modern Olympic Games. There will be winners, hopefully some of those British, and losers on the track. Off the track, the competition has begun already as a wealth of UK businesses battle to come out on top in the run up to the Games. When the closing ceremony brings it all to an end, which companies are likely to be taking away the gold and could this have wider read-through for the health of UK equities? The revenue potential for businesses associated with the ev...