Look to boutiques if you want bigger returns

For the best returns, investors should look beyond large providers

Execution only investors could be missing out on strong performance by sticking to household name giants and ignoring lesser-known boutiques. New research shows a dramatic slide down the performance tables for big brands with the marketing clout to target investors directly. Advisers need to do more to familiarise their clients with smaller boutique funds. Traditionally, the spring period is the most active for fund managers as investors take advantage of their annual allowances in the lead up to 5 April. Marketing campaigns are in full swing, with billboard and press advertising extolling...