Is a guaranteed investment always a smart one?

guaranteed products

Consumer demand for guaranteed products has rocketed over the past three years, yet it could be argued that many people are rushing in without being critical enough about their financial planning goals and risk profile

Is a guaranteed investment a smart investment? The short answer is, it depends. It could be argued that too many are rushing to cash in on the guaranteed investment market without fully considering whether these products match their financial planning goals and risk profile. Indeed, consumer demand for guaranteed products has rocketed over the past three years. In 2002 over £4.3bn was invested. Taking one step back, investors tend to forget their first priority should be to conduct a comprehensive review of their finances, taking a wider view of both short and medium to longer-term plannin...