The investment opportunity in photography

Finding value in modern art

clock • 4 min read

The new generation of investor is not just interested in financial returns. They want to make investments that will fulfil their passions.

Precious assets, such as art, offer an answer to this demand as they can both satisfy the quest for profits and experiences.  The global art market saw sales rise 12% to $63.7bn in 2017 (according to The Art Market 2018 report by UBS and Art Basel), with the pieces sold offering both monetary as well as aesthetic and cultural value. However, art is a broad market, so identifying the best medium to invest in can be challenging.  Buyers reveal top specialist strategies as demand for alternatives jumps Photography represents a small fragment of the global art market. In 2017, it ma...

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