Brand power: The unique consumer trends powering India's growth story

The Indian consumption market is like no other and offers a number of opportunities for investors, writes Rahul Chadha, co-CIO of Mirae Asset Global Investors (Hong Kong).

The Indian consumption market is like no other. While the country and population are huge, markets are often fragmented with retail distribution dominated by small, family-run stores, rather than the larger chains found in developed markets. This uniqueness of the Indian market helps explain why penetration rates for branded consumer packaged goods remain so low; only 12% of Indians currently buy branded products. Where next for India following Rajan's departure? We believe that low penetration rates are a core opportunity for investors. The number of households with income over $3...