BNY Mellon Investment Management have been shortlisted for five awards at Investment Week’s Investment Marketing and Innovation Awards 2020. We spoke to Global CMO Investment Management and Wealth Management Anne-Marie McConnon to get the inside track on present challenges and the future.
Anne-Marie McConnon began her career in the investment sector as a marketing assistant with Edinburgh-based Scottish Equitable - better known these days as Aegon. The profession wasn't a conscious career choice for McConnon, she simply ‘fell into marketing, and then fell in love with it'. This first role was unquestionably the bottom rung of the ladder: along with assisting with print media and design she also organised the post for the marketing team. Fast forward 20 years, and via a string of increasingly high profile roles McConnon has climbed to the top: global CMO for one of the wo...
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