In its long-awaited proposal of measures to improve trust in sustainable investment products and "clamp down on greenwashing", the FCA has made it clear that the consumer is at the heart of the new regime. Here we take a closer look at the research undertaken to inform these policies. The FCA undertook behavioural research prior to the publication of the Sustainability Disclosure Requirements and investment labels consultation paper to assess what methods of communication resonated most with end consumers. The Occasional Paper suggests fears that retail investors are disengaged with the ...
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