How can investment trusts attract the next generation of investors?

Adapting old products to a new - and younger - client base

Investment trusts are attracting more of their buyers through online fund platforms, but it is still the same (ageing) fan club backing them – albeit through different channels.

Popular among affluent sophisticated investors, professional wealth managers, and retirees with time to research them, investment trusts need to further broaden their appeal to attract the next generation of investors. In fact, some of the oldest trusts in the marketplace are starting to target the younger investor segment in innovative ways. The research into investment trusts' sales channels comes from Platforum. It said trust boards are becoming aware that a significant proportion of their share capital is now held via direct-to-consumer platforms (commonly 25% or more). Hargrea...