Five communications lessons for asset management

Improving companies' digital marketing strategies

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.  The report Hidden Habits of the Most Effective Asset Management Communicators, by marketing consultants Peregrine, details how effectively 100 European asset managers marketed themselves across integrated channels in 2018. Here, Investment Week outlines five case studies from the report of asset management firms demonstrating best practice in communications.