Value for money, not price, should be investors' greater focus
Follows launch of 'active' ETF range
Has fallen from global financial crisis highs
Increase asset management presence
Shift into US equities
Recognise boutiques and passive investing
73% trail benchmark over 10 years
Claire Madden, partner at Connection Capital, believes a 'radical' new approach is required to move investors away from large 'branded' funds and towards smaller and more esoteric funds