Why Apple and Amazon are the new Coca-Cola

Will FAANGs still be industry leaders?

clock • 4 min read
Why Apple and Amazon are the new Coca-Cola

Someone was once asked what three-word piece of advice he would give his teenage-self if he could go back in time: he said 'buy Apple shares'.

No doubt that is good advice, but investors who cannot benefit from time travel question whether they have missed the opportunity to profit from appreciation of the world's biggest technology stocks. The FAANGs have made their early investors very rich, but present-day investors question whether they can deploy capital with confidence that today's technology companies will still be industry leaders in 10 to 20 years' time. Current investors question whether price performance over the next decade be as smooth as the last. Both groups wonder whether these company's best days are behind the...

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