Has the Government's new advisory group got the teeth to tackle greenwashing?

Fears group could just be an echo chamber

Consumers are increasingly clued-up and cynical when it comes to too-good-to-be-true claims by brands in the sustainability conversation, using social media as a conduit to encourage brand boycotting by targeting companies and the influencers compensated for their endorsements.

Now, the Government itself seeks to clamp down on greenwashing and make the truth of a company's impact on our planet more transparent. On 9 June, the UK Government announced the launch of the Green...