Phoenix completes acquisition of Standard Life brand from Standard Life Aberdeen

Developments on 2018 deal

Phoenix has bought the Standard Life brand from Standard Life Aberdeen as part of another wide-ranging deal between the two financial giants.

This latest move is an acceleration of the strategic partnership the firms entered into after the £3.3bn deal Phoenix made for Standard Life Assurance in 2018. That deal saw around 3,500 employees move to Phoenix, 2,800 of whom were based in Edinburgh. Standard Life Aberdeen (SLA) also became a leading shareholder in Phoenix as part of this deal and, as a result, owns around 14% of the company.   Phoenix now owns the Standard Life brand and marketing, which the means life customers of SLA will now have their end-to-end customer experience managed by Phoenix. A further 60 employees ...