St James's Place accused of using dated stereotypes to attract women to academy

Complimentary beauty treatments offered in career event

Hannah Godfrey
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SJP offered shopping time and mini beauty treatments as part of their academy recruitment event
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SJP offered shopping time and mini beauty treatments as part of their academy recruitment event

St James's Place (SJP) has been accused of using dated stereotypes in its efforts to try and attract women to its academy.

"Dated" and "very stereotypical" were the words used to describe a recent event hosted by the SJP Academy at upmarket department store Harvey Nichols in Birmingham. The event in question, which took...

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