St James's Place accused of using dated stereotypes to attract women to academy

Complimentary beauty treatments offered in career event

St James's Place (SJP) has been accused of using dated stereotypes in its efforts to try and attract women to its academy.

"Dated" and "very stereotypical" were the words used to describe a recent event hosted by the SJP Academy at upmarket department store Harvey Nichols in Birmingham. The event in question, which took place on 25 September, was titled 'Fashioning a New Career' and was targeted at women interested in moving into financial advice. SJP promised attendees 45 minutes of browsing time at the store, as well as a 30-minute fashion and beauty presentation. The evening ended with shopping time and complimentary mini beauty treatments. The presentation from SJP lasted 45 minutes, while the even...