What are the implications as FCA moves to regulate social media?

What are the implications as FCA moves to regulate social media?

Earlier this month the FCA announced guidelines on the use of social media in promoting financial products.

This seems to prove that even the financial world, often slow to catch on to digital innovation, can no longer ignore this powerful means of communication. However, in its efforts to insulate the end investor from sneaky marketing, the FCA may be putting investment firms off the use of social media websites like Twitter before the trend has even had a chance to truly catch on. Some fund groups have already embraced social media – M&G’s @BondVigilantes Twitter account with 13,000 followers springs to mind – but many have avoided this communication tool either due to lack of expertise, ...