Online gimmicks donot happier investors make

Research from customer interaction firm Talisma has found half of all emails to the UK's top 100 fu...

Research from customer interaction firm Talisma has found half of all emails to the UK's top 100 fund management companies are ignored. It also discovered that many firms do not offer appropriate self-help tools or online chat rooms for investors while they do not keep track of customer histories and their phone services are impersonal. Talisma's conclusion is that fund management firms have sacrificed customer service for market share but if more attention was paid to these areas, there would be more satisfied customers. Does this theory necessarily ring true though? We would argue no...