Radical doubts on Isa target

The marketing and research company behind the AITC's 'its' campaign has argued Isas are failing to a...

The marketing and research company behind the AITC's 'its' campaign has argued Isas are failing to attract their target audience. The company, Radical, has carried out a survey of investor sentiment on the Isa and concluded the public has a series of fundamental fears and misconceptions about the replacement for the Pep and Tessa. It said that the overall impression of Isas by the public is one of suspicion and resentment about changes from Peps and Tessas, linked to concerns that the Government is trying to restrict tax savings. In addition consumers were annoyed that after laboriously ...