The Perpetual mountain and the Invesco frog will disappear from all joint advertising and marketing ...
The Perpetual mountain and the Invesco frog will disappear from all joint advertising and marketing literature issued by the combined group from 6 April. The two images are to be pulled until after a brand review can be completed to determine the logo and branding for the combined businesses. The interim joint logo, which will be unveiled on 6 April, is made up of a simple icon-free design featuring both the Invesco and Perpetual names. Alistair Campbell, head of the brand group for the combined business, said: "The frog has been put into hibernation. A brand review for the two co...
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