Communication is valuable in today's e-environment

This week's Investment Week Articulate page points out that advice is still important in the internet age and that advisers should take advantage of the internet to cut down on processing time. If there's a subject you'd like to see explored on this page, please email: [email protected]

Chameleon-like, the mortgage market is constantly evolving to meet the changing needs and desires of consumers. The advent of online mortgage services enabling customers to transact almost entirely over the internet promises consumers a faster response and potentially less expensive products, but is there a risk that advice will simply fall out of the equation? So, what should the industry do? What sacrifices are acceptable to gain speed and save money? What are the potential pitfalls if customers receive no advice? Does the absence of verbal communication really matter? Quite simply, yes....