Join in the supermarket revolution

With their limited distribution resources, boutique investment houses are finding that platforms are key to reaching advisers and their clients

As platforms increasingly become an essential tool for intermediaries, boutiques as well as large fund providers are joining the wrap and fund supermarket revolution. According to Richard Eats, spokesman for Cofunds, there are numerous benefits for boutiques joining platforms, the most obvious being increased distribution. "Boutiques gain greater access to distribution, with over 13,000 registered IFAs using Cofunds," he said. "It would take boutique managers a long time to organise individual contacts with such a wealth of distributors." John Lester, head of third-party sales at Neptun...