Building awareness in a crowded market place

marketing

Creating a lasting impression with consumers is all-important for companies that want to have the competitive edge. Sponsoring a Premiership football team is an effective and cost-effective way of doing this

In a crowded market, it is inevitable the losers will far outnumber the winners in the battle of the asset management brands. It is notoriously difficult to ensure value for money from advertising and sponsorship deals, while intense price competition has taken the fat out of budgets, which makes strong analysis and decision-making vital. The custodians of financial brands have a dilemma. Trust is one of the most important influences on the purchase decisions of consumers, which makes developing a strong brand important when convincing consumers to buy. Everybody realises this however, w...