Advisers tread carefully with direct mailing

Following the Chase de Vere fine by the FSA, IFAs are having to be more cautious with their promotional material to ensure it is fair and balanced

Intermediaries are having to be more cautious with their mailings in light of the fine issued to Chase de Vere, the FSA's increased emphasis on consumer rights and the continued fallout from precipice bonds. Five years ago, direct mailshots were a central part of intermediary businesses as a way of generating new assets and highlighting products to the firm's existing client base. IFAs followed the rules set by the FSA's predecessors to ensure their mailings were clear, fair and not misleading. Few, if any, IFA firms were ever called up for not meeting this. But while the FSA has not spe...