It is new territory for asset managers to be perceived so squarely as the bad guys.
However, the controversy that has engulfed Baillie Gifford over the Scottish firm's now abandoned sponsorship of two high-profile literary events has demonstrated just how unpopular investment companies have become. Edinburgh Book Festival ends 20-year partnership with Baillie Gifford over 'threats of disruption' For an industry that has long-basked in the warm glow and positive PR associated with helping clients achieve their retirement goals, asset managers are going through a rough patch. Never before have they been vilified in the way the usually more controversial oil majors ...
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