Appealing to generation Alpha: How can companies make investments more meaningful to future generations?
Protecting wellbeing of eco and tech-savvy investors vital

Richard Benton
Winter 2020: I am generation X, a senior professional and I work in healthcare. I have a young son that has just started school in the middle of the pandemic. The crisis has increased my sense of responsibility as well as the importance of protecting myself and my family’s health and financial wellbeing.
With interest rates at an all time low, I want to invest and put more aside to protect and safeguard my children's future. The world they will occupy will no doubt feel different from today. By 2030,...
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