IW Long Reads: The Reinvention Game - Why company rebranding has gone beyond giving logos a facelift

IW Long Reads: The Reinvention Game - Why company rebranding has gone beyond giving logos a facelift

Companies now taking ethos and governance changes into account

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In a world full of chaos, volatility and uncertainty, investors will seek reassurance wherever they can find it, many would argue a confident, robust brand is one vehicle through which that reassurance...

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