Guinness' Mortimer and Page: The key drivers for innovation post-coronavirus

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Ian Mortimer and Matthew Page, co-managers of the Guinness Global Innovators fund, look at the key drivers of innovation across nine core themes, which they detail in a recent white paper.

Ian Mortimer and Matthew Page, co-managers of the Guinness Global Innovators fund, look at the key drivers of innovation across nine core themes, which they detail in a recent white paper. Opportunities in Innovation explains how innovation spans the products, services and business model of a company, along with pure technological advancement, allowing firm's to create new markets or disrupt incumbents, leading to faster profit growth, higher profit margins and less susceptibility to the economic cycle. In the gallery above, they detail a short overview of each of the nine core innova...