Beaufort's DFM rebrands to YOU Asset Management

Name 'inspired by clients'

Advice network Beaufort Financial's discretionary fund manager arm Beaufort Investment has rebranded to YOU Asset Management.

The rebrand has been designed to provide the company, which exists within the Beaufort Group, with its own identity, the firm said, with a focus on client interests and outcomes. While the firm's name and visual style has changed, it has retained its full team and product range. The DFM is part of the same group as Beaufort Financial, the adviser network that has been big on consolidation in recent years, making around 20 "partnerships" since its launch. The rebrand from Beaufort Investment to YOU is effective from Thursday (17 June). YOU chief executive officer Derrick Dunne said ...