Revealed: The fund groups with the best Twitter strategies

The fund groups with the best Twitter strategies

Huw Procter, business analyst at Black Swan Partners, identifies the asset managers who have managed to successfully launch their brands on Twitter.

Launched in 2006, Twitter now claims it has more than 300 million active users and has become a mainstay for industries including retail, travel and hospitality. In financial services though, it is still relatively under-utilised, with the fund management sector having been particularly slow to implement Twitter strategies.  So why the wait? In the UK, it was not until August 2014, eight years after Twitter's launch, that the Financial Conduct Authority (FCA) fully clarified the rules regarding the use of social media channels.  The guidance published by the FCA in March stated t...