Aspectus Group's Brad Starr: The industry's green infatuation is changing

Re-evaluating its stance

clock • 3 min read

For the last half-decade, many investment managers have discovered a significant affinity for the colour green, filling their product marketing, supporting their burgeoning offerings in the sustainable investing space with both metaphorical and literal visions of green.

On the clock However, with the FCA's new anti-greenwashing rules having just come into force, portfolio managers are on the clock to adjust. The new naming and marketing rules for UK-based funds under the Sustainability Disclosure Requirements (SDR) come into effect from 2 December 2024, leaving firms just under half a year to adapt the way they not only construct but market their products to the public. PIMFA calls for a year delay to SDR portfolio management rules The tension that exists between sustainability goals and the fiduciary responsibility to generate strong financial ...

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