The great power shift: How consumers are pushing corporate cultures to change for the better

New generation of empowered consumers

What very important lesson can the investment industry learn from McDonald’s?

HINT: it is nothing to do with finding out what goes into the Big Mac secret sauce. Instead, it is a lesson about how not living up to consumer expectation could lead to a reputational and financial risk.  Following rising pressure from the public, and questions about the magnitude of its waste, pollution and carbon footprint, McDonald's has pledged to remove plastic toys from Happy Meals by 2025 and has also rolled out a plant-based burger. The change was not simply an admission of the customer always being right, it was a case of the fast-food chain realising it was at risk not o...