Hope springs eternal: Covid recovery is fertile ground for developing sustainable debt market and sustainability-linked bonds

Better engagement and rules standardisation are key

It does not take a rocket scientist, a credit strategist, a Reddit reader or a Robinhood investor to identify the key investment theme for this decade – sustainability. But unlike GameStop's social media-fuelled rally, the demand for sustainable investment is here to stay.

Investors from individuals to pension trustees and the largest of institutions are increasingly recognising the importance of sustainable investment. Governments and regulatory authorities now recognise...