As investors seek the next 'great idea' to add to their portfolios, they should be equally diligent in identifying 'bad ideas' – companies or entire sectors that likely will be rendered irrelevant by seismic shifts in technology, market dynamics or customer behaviour.
As investors seek the next 'great idea' to add to their portfolios, they should be equally diligent in identifying 'bad ideas' - companies or entire sectors that likely will be rendered irrelevant by seismic shifts in technology, market dynamics or customer behaviour. To help investors stay on the right side of change, Cathie Wood and the ARK Invest research team has identify five industries and sectors most at risk of disintermediation and disruption.
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