Survey: Young investors making more ethical and diverse investments

18 to 34 year olds listening to 'finfluencers'

Young investors are far more likely than older investors to prioritise ethical and diverse investments, while also listening to 'finfluencers' (financial influencers) to make their investment decisions.

In a new survey, 82% of UK investors between 18 and 34 said they were willing to take a hit on returns for fully ethical investments, compared to just 36% of investors over 55. Furthermore, three quarters of young investors stated that they actively prioritise positive social impact when making investment decisions. The survey, which interviewed 1080 UK adults with over £10,000 invested, was conducted jointly by AML Group and The Nursery. Younger investors are now also increasingly holding higher risk and more diverse portfolios. 37% of young investors stated that they are making ‘hig...