Broadridge: BlackRock most attractive asset management brand worldwide

Fund Brand 50

clock • 2 min read
Attributes deemed most important by fund selectors varied by region, according to the report.
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Attributes deemed most important by fund selectors varied by region, according to the report.

US fund giant BlackRock has topped Broadridge’s Fund Brand 50 global asset manager rankings once again.

The independent study, which marks its 11th year, measures and ranks asset managers' brand attractiveness based on fund selector perceptions, taking into account ten brand attributes. Fink: recent global events could 'accelerate' energy transition over the long-term Chris Chancellor, vice president, distribution insight at Broadridge, said: "A second year of the pandemic meant that asset management firms needed to have their digital strategies firmly in place, while at the same time, key investment areas like ESG and thematic demonstrated the importance of innovation. "The growing ...

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