Aviva Investors launches retention programme to stem outflows

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Insurer Aviva has introduced a "proactive retention programme" in a bid to stem the loss of funds from its asset management business.

Reporting figures for the first quarter of 2015, the insurer said the turnaround at Aviva Investors - run by former Standard Life Investments GARS head Euan Munro (pictured) - is continuing. But it added it is now taking further steps. Aviva did not reveal details of net flows within the funds business on the quarter, but hinted the pattern was similar to that seen in 2014, when growing inflows into its multi-strategy range were offset by redemptions elsewhere. “The turnaround in our asset management business continues. Gross sales of £1.6 billion are encouraging but we have to see th...

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