GE Life targets 'over 50s'

GE Insurance Holdings has made it clear they want to be the number one provider of financial service...

GE Insurance Holdings has made it clear they want to be the number one provider of financial services and products to the over 50s In launching GE Life, GE Insurance Holdings hopes to cash in on the ageing population who to be looked after, trouble-free, for the rest of their days GE Life aims to be specialists in the second half of life through AnnuityCare, which will offer income and risk management solutions to this sector. AnnuityCare will cater for special annuities for lifestyle-related risks, equity release plans and a range of guaranteed bonds Managing Director of GE Life, David ...