Fallout: Will the D2C price war infect the advised market?

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Could the intense price war among D2C platform providers spill over into the advised space? Henry Brennan finds out what it could mean for long-term sustainability.

The spate of direct-to-consumer (D2C) providers unveiling increasingly competitive platform charges has been causing a stir in the first few weeks of 2014. In terms of this headline charge, news Hargreaves Lansdown would be charging 45bps for sub-£250,000 clients prompted some competitors to undercut it by as much as 20bps. However, this focus on pricing models is indicative of a potentially damaging trend for the industry in the long run, if such a trend is even sustainable. GBST chief executive Robert DeDominicis said execution-only platform costs could end up being taken as the ...

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