The 'one size definitely does not fit all' approach

open architecture platforms

To date, wraps have largely been viewed as the domain of the high net worth client. However, as the market changes, the different types of adviser and consumer will be able to determine their platform requirements

As the UK wrap market develops and more providers come to market, we are likely to start to hear more about differentiation between platforms, which will take the debate away from a single, common definition. This takes us back to some basic marketing principles - products and services should be tailored to meet the needs of specific groups of consumers. One size does not fit all. Indeed, it is likely to fit very few. Different consumers will have different wrap requirements depending on the complexity of their financial needs and the breadth of their current portfolio. Some clients will h...