Looking beyond cash Isas for higher returns

isas

Cash Isa rates compare favourably to unit trusts, while stocks and shares Isas are often a cheaper way of buying a fund because they are tax efficient

Given the acres of newsprint dedicated to investments every week in the trade and national press, it is surprising just how little comment is passed on savings accounts. It may be a little on the dull side compared with the world of fund management, but cash Isas in particular are the battered and bruised investors' choice at the moment. After the bear market, the fall from grace of with-profits, the pensions crisis and precipice bond failures, investors - not surprisingly - are avoiding anything with a hint of complexity. In a reversal of normal patterns cash Isa sales now represent arou...