How to manage the press to your advantage

marketing

The saying 'no publicity is bad publicity' may not always be true but getting your voice heard in today's increasingly competitive market place could make all the difference for a struggling business

Let's face it, everyone has a view about PR, and in particular PR people. The Labour Party has done more to raise the profile of PR but in doing so has disproved the adage there is not such thing as bad PR. There is bad PR, in terms of how it is handled, and there is bad PR, in terms of what is reported and its effect on the image of an organisation or individual. It takes a long time to build up a reputation but considerably less time to tarnish or destroy it. Clearly, the objective of a PR programme is to the raise the profile of a business, generate positive brand values and, as a res...