Charles Stanley have been shortlisted for Retail Content Marketing Campaign of the Year, Sponsorship of the Year, Retail Thought leadership Work of the Year, and Marketing Team of the Year.
Marketing the marketing team
Succeeding as a marketing team is easiest when there is a supportive business behind you that understands the value of what you do, is engaged in driving it forward, and jointly celebrates successes.
For Inglis, making sure the whole company is aware of the role of marketing and the impact it delivers is critical.
For the past 18 months, the entire marketing team has collaborated on a complete 20-page magazine, complete with a glossy front cover, covering everything marketing does: from event organisation, to sponsorship to content, to lead generation, and highlighting new business wins - with all marketing staff contributing.
Aptly named Marketing Marketing, the magazine also carries feature content for staff - how they can become Brand Ambassadors and market themselves on LinkedIn, which naturally involves the sharing of content made by the marketing team.
Covid-19, going virtual with events and pivoting to a digital community
Charles Stanley have traditionally had a strong emphasis on events, and even with restrictions rapidly easing, the reality of ongoing social distancing means that meeting clients face to face at events is unlikely in the current calendar year. Going forward, one of the biggest priorities for the team is digital communication.
In the first few weeks of the lockdown, Inglis' team built a digital hub for customers and staff, serving to connect people, helping those isolated by arranging an online touchpoint helping those who were isolating organise the pick-up and drop-off of essential groceries - with help from Charles Stanley staff and even other clients, as well as providing entertaining content from Charles Stanley partners such as the National Theatre and the Royal Academy.
The result has been something of a special online community, which Inglis is keen to preserve.
"It won't be in the same format, but whether its through ongoing content or recognising the challenges that clients and colleagues are having and what we can do to support," she says.
There will be a focus on video and virtual events and working with partners who have been significantly impacted.
The future for Charles Stanley marketing? "Content marketing will reign supreme," says Inglis.
Investment Marketing and Innovation Awards 2020
This year's ceremony takes place online on Thursday 16 July. Click here to find out more.