BlackRock and Vanguard: Clash of the ETF Titans

Two passive giants battle for first

Elliot Gulliver-Needham
clock • 5 min read

BlackRock has held the crown of largest ETF provider in the US since the firm's acquisition of iShares in 2009, but as the passive industry continues to grow, nearest challenger Vanguard is closer than ever to stealing the crown.

Data from last month revealed US ETF assets under management reached $1.9tn at the end of August for Vanguard, in comparison to BlackRock's $2.2tn, as Vanguard saw inflows four times higher than BlackRock throughout the month, having led its rival in inflows for the last three years. Athanasios Psarofagis, ETF research analyst at Bloomberg Intelligence, said that "Vanguard has been closing in really quickly and could overtake them within a year at this rate". Different approaches James Yardley, senior research analyst at Chelsea Financial Services, explained that Vanguard's more foc...

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