Sustainable Investment Special Report: The changing face of greenwashing risks and how to combat them

Are there industry-wide solutions?

Greenwashing is defined as disinformation that is disseminated knowingly, or unknowingly, by an organisation to present themselves as being environmentally responsible. But it has more recently also become used in a broader sense to encompass wider ESG claims in the industry. It is fair to say greenwashing risks have risen significantly as this part of the industry expands so rapidly and there are many potential pitfalls for investors, who with good intentions inadvertently buy into the pseudo-green marketing practices of funds and businesses. The industry shift towards sustainable investing...