Cazenove's new marketing campaign is greeted with indifference
"So what do you think of these Cazenove postcards?" asked the chairman of the insignificantly-sized investment group SmallBlue Planet as we enjoyed a swift nightcap or three at trendy new nightclub Pursey & Thommo's Palace of Domestic Bliss. We'd just been to the third-birthday celebrations of Cazenove's fund arm where, among other things, we had all been fortunate enough to receive a small selection of postcards. Emblazoned with the logo "fundamental not fashionable", they boasted certain images to back up this claim - cafetiere next to instant coffee, mature cheddar next to triangle of p...
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