You're fired! Lord Sugar rejects fine wine hedge fund

Natalie Kenway
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A fine wine hedge fund pitched on BBC programme The Apprentice has been rejected by Lord Alan Sugar for being 'too risky'.

Tom Gearing, a director at fine wine investment firm Cult Wines, appeared in the series finale on Sunday night competing to become Lord Sugar's business partner and recipient of his £250,000 investment. However, Lord Sugar awarded the deal to fellow contestant Ricky Martin who will launch an ethical recruitment agency with the winnings. Gearing, just 23 years old, joined The Apprentice after setting up Cult Wines with his father, Philip Gearing. He said the company now boasts 300 clients in 21 countries and also claimed fine wine investing had generated 15% per annum for the last 25 y...

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